Would you like to learn more about
us? Here is some information about our company and the people who support our consulting services.
Dr. Andrew Strenk is President of Strategic Planning Concepts International and brings 26 years of real estate strategic
planning, site assessment, demographic analysis and asset analysis to his assignments. His specialty is particularly
in the assessment of retail locations and trade areas in diverse, multi-cultural areas. He is able to draw upon diverse
cultural experiences gained from an additional eighteen years of work as a researcher, writer, historian and news reporter
in Ecuador, Germany, France, Russia, México, South Korea and Singapore.
Dr. Strenk earned a Ph.D. in Modern European
Politicl History at the University of Southern California in 1983. As an undergraduate at USC, he was a Phi Beta Kappa history
scholar. He was a German Academic Exchange Scholar at the University of Wuerzburg in the Federal Republic of Germany from
1972-1974, where he earned a master's degree degree in East European History. His exposure to México began as a member of
the U.S. swimming team at the 1967 Pre-Olympics and 1968 Olympic Games in México City. Following several years as a
journalist and as a lecturer in history at USC, he worked at the Los Angeles Olympic Organizing Committee from 1983-1984 as
a staff writer and researcher.
From 1985-1990, Dr. Strenk worked with The Fransen Company of Santa Monica, California,
a well-known international retail and real estate consulting firm with clients among the USA's largest retail developers and
department stores. Activities included a wide variety of research and consulting projects involving regional fashion
malls, community shopping centers, resorts, commercial office buildings, sports and recreational facilities and mixed-use
projects. Since 1986, he has worked consistently with El Puerto de Liverpool in assessing many markets and sites in
México. In that time frame, Liverpool has grown from a small regional department store with ten stores, mostly in México City,
to a national chain of some sixty department stores.
In addition to his work with Liverpool, at SPCI, Dr. Strenk
has worked with AutoZone, KMart de México, HEB, Hechinger, Home Depot, Ross Dress for Less, Smart and Final, Warner Brothers and
other US companies interested in the Mexican market, as well as foreign companies including Auchan, C&A, Hoyts and
Metro. SPCI assisted AutoZone locate its first 21 stores in México. SPCI has performed studies for various development
companies including Abita, Accion, Acosta Verde, ARYBA, ARCO, AXO, Consorcio ARA, Depromesa, Desarrollos
Delta, Desarrolladora Mexicana de Inmuebles, DICSA, Escala, GE Capital de Mexico, GMI, GICSA, GMI, Gravi,
Hines de Mexico, HTN Construcion, IDISA, Interdiseños, Lamosa, Questro, Roma, Sordo Madaleno, Tribasa, Urbanizadora
U-Calli, Urbi and Vesta. Other clients for whom SPCI has done work include Cushman and Wakefield, Kimco, O'Connor
Capital, The Staubach Company, Trinity Capital and Vaupen Financial.
Within the USA, SPCI has worked with a number
of shopping center developers including Buddy Herring, Crumpler and Kruger, Donahue-Schriber, Fenton-Western, Forest City,
The Hahn Company, The Irvine Company, Kornwasser-Friedman, The Lundin Company, MaceRich and Urban Retail Properties.
Strenk is a member of the Urban Land Institute, the International Council of Shopping Centers, and the Koroibos Foundation.
He has traveled and worked in over forty countries, speaks and writes excellent German and has a working knowledge of French
and Spanish. He is a resident of North Tustin, California.
Scott Klein is the Fieldwork Manager and Research Associate of Strategic Planning Concepts International. As Fieldwork Manager,
Mr. Klein has traveled extensively in Mexico, having conducted fieldwork in 22 Mexican states. He is, however, knowledgeable
about Mexico as a whole. Fluent in Spanish, Mr. Klein also assists the president in interfacing with clients, having conducted
meetings and presentations on behalf of SPCI. He joined SPCI in mid-2002 and is a member of the International Council of
Shopping Centers (ICSC).
Mr. Klein is a graduate of the University of California San Diego with a BA in political science. His understanding and
appreciation of other cultures and languages originated at the age of 14, when he traveled around Europe for 6 months with
his family. At 15, he was an American Field Service exchange student on a year program with a host family in Santiago, Chile.
Years later, he spent his third year in college abroad, studying at the Universidad Complutense de Madrid, with all of his
course work in Spanish. In 1993, a year after graduating from the University of California San Diego, Scott returned to Madrid,
Spain to work as an English teacher, teaching businesspeople the necessary language skills in order to be successful in the
global business environment. During his time in Madrid, he applied and was accepted to the Diplomatic School of Spain, where
he obtained an MA in International Relations in 1996. Following eight years as an English teacher in Spain, Scott returned
to California in the winter of 2001.
In addition to his fluency in Spanish, Mr. Klein has some basic knowledge of French. He is also a member of two local
Toastmasters clubs and has developed his public speaking skills through his participation in this international organization.
Scott is the type of well-traveled, culturally sensitive employee that SPCI seeks out. He resides in Fullerton, California.
Eduardo Treviño remains a valuable associate of Strategic Planning Concepts International. He offers twenty years of managerial
experience both in México and in the United States. He provides a variety of consulting and research services in California
and Central México.
In México, he served as a Project Manager for developer Gerald D. Hines and then for American Express. Mr. Treviño was
instrumental in the joint venture agreement of two major Mexican and U.S. real estate developers. He moved on to work as
Director of Development for a U.S. subsidiary of Bancomer which develop a number of resorts in México. Then, at Wang Laboratories,
Mr. Treviño served as Western Region Real Estate Manager, Interior Office Design Manager, Space Planning Manager, and was
involved in industrial plant acquisitions. This was followed by service as Assistant Vice President, México Business Development
for The Price Club (later Price-Costco).
He currently is President of the Irvine World Trade Corporation, which imports a variety of Mexican products for sale
in the USA and represents companies wishing to expand internationally. He continues to work closely with SPCI on certain
Born in México City, and a graduate of the Universidad Anáhuac, Mr. Treviño has maintained close relationships with the
business community of that country and his bi-cultural and bi-lingual skills have allowed him to be very effective both in
México and the USA. He has studied and evaluated many of the major markets of México and brings a thorough understanding
of ethnic markets to his work in the USA.
Mr. Treviño holds a graduate degree in administration and management from Harvard University and a Bachelor's degree in
Architecture from Universidad Anáhuac in México City. He is a resident of Irvine, California.
Patrick Escobar is a member of the board of directors of SPCI and has been an associate since 1992. He serves as Strategic
Planning Concepts International's master strategist. Born in Quito, Ecuador, Patrick Escobar came to the USA at an early
age with his family. He graduated from the University of California with a B.A. in economics in 1973, and from Whittier College
School of Law in 1981 with a J.D. He is a member of the California State Bar Association. From 1974-1982, he worked at the
Los Angeles Times as Research Supervisor. In this capacity, he planned and supervised all stages of consumer survey work,
including questionnaire design, methodology and analysis. He supervised the preparation of presentations for sales staff.
He initiated the Times' efforts to research the Latino markets of the greater Los Angeles area, and developed a widespread
network of contacts with area advertising agencies and retailers as well as an excellent grasp of the socio-demographic factors
that are of interest to retailers.
From the Times, he moved in 1982 to the Los Angeles Olympic Organizing Committee (LAOOC) under Peter Ueberroth, where
he served as Associate Vice President/Publications Manager. He managed the editorial and final production of hundreds of
publications associated with the LAOOC, including bilingual newsletters, technical sports manuals, the Olympic Village newspaper
and a four-color bilingual international magazine from 1982-1984. While at the LAOOC, he first worked with Andrew Strenk.
That association has endured ever since.
From 1985-1988, Patrick Escobar served as Operations Manager and Senior Associate of The Fransen Company, a well-known
Santa Monica retail real estate consulting firm. He developed and implemented marketing strategies for a wide variety of
clients in the retail field, including The Irvine Company, JMB/Urban, Montebello Town Center, Nordstrom, Southmark Pacific,
Rfeef and El Puerto de Liverpool. He is a resident of Los Angeles, California.
Sharon P. Barker
Sharon Barker is a Research Associate/Information Arquitect with Strategic Planning Concepts International. As production
supervisor, she oversees many of SPCI's research projects. She brings twelve years of management experience with Southern
California Gas Company in the area of engineering and design projects to her work for SPCI's clients. She has 20 years of
CAD (Computer Aided Design) experience using Microstation software. Ms. Barker uses her cartography and design expertise
to enhance, integrate and assess SPCI's maps, photographs, charts and to integrate the wide and often conflicting assortment
of statistical and demographic data sources.
Ms. Barker has numerous credentials in CAD and piping fundamentals. She holds an Associate of Science degree in Process
Piping Design from Rio Hondo Community College.
Ms. Barker has served as Orange County's Chairperson of United Way for The Gas Company, arranging meetings and speakers.
Currently, Ms. Barker is a member of the International Council of Shopping Centers. As a Pacific Telephone Company employee,
Sharon coordinated the installation of substructures with other utilities in Orange County.
Ms. Barker also has ten years of experience in retail, operating a mail order business, People To People Enterprises.
Her company was the sole, worldwide distributor of Nature's Family, DEP and Stearns products. People to People Enterprises
also held exclusive mail order rights for the exclusive fragrance and skin care products created by Molinard de Molinard,
Paris, France. She is a resident of Fullerton, California.
Maricela Bravo is an Information Technology Specialist with Strategic Planning Concepts International, having joined
the company in mid-2003. A graduate of Century High School, Santa Ana, California, and currently attending Santa Ana College,
she brings a lot of energy into the office. She also offers a computer savvy perspective to her work.
has four years of retail experience, having worked for such major retailers as FAO Schwartz, Target, and Nordstrom before
joining SPCI. Maricela uses her bi-lingual skills to deal effectively and efficiently with clients from Mexico. She is also
responsible for financial transactions dealing with invoicing and recording payments. Maricela is a member of the International
Council of Shopping Centers (ICSC). She is a resident of Santa Ana, California.
Concepts International, LLC
515 E. First Street, Suite A, Tustin, CA 92780
714:505-9353(Tel) 714:505-4417 (fax)